The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. To know more visit, https://www.yatharthmarketing.com/sales-training-company.html, - Title: Advertising and Promotion Author: Nina McGuffin/Jim Bower Last modified by: rashad Created Date: 5/28/1995 4:36:04 PM Document presentation format, Why Storytelling Is Becoming The #1 Sales Skill To Master. The following are the relative advantages of personal selling: 1. - What is promotion? Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. What was actually required was a good Sales training company. These objectives are for both marketers and traders. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. If you continue browsing the site, you agree to the use of cookies on this website. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. Discrete transactions ... Hard selling has evolved to relationship selling. Sales promotion strategies can be divided into three broad types. - ... and mentoring Managing skills consist of planning, organizing, controlling and decision making Technical skills include training, selling, negotiating, ... - Sales management The only business function that generates revenue. Some sales promotions are aimed at consumers. Benefits Of Advertising. It can also be targeted to achieve specific objectives, such as increasing repeat … Need Sales Training? During the sale promotional period, there is always an increase in the level of sales. The real value of an item is market by a good sales promotions, as a result consumers think that they are receiving a genuine deal at that promotional sale. Everyone loves a bargain, right? Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. General Disadvantages of Marketing. The first disadvantage of marketing in general is the cost. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. Sales promotion is the process of persuading a potential customer to buy the product. Thus, sales can be promoted through a promotion campaign. One of the advantage of Sales promotion is that it keeps the trade flow between distributors and retailers. A project report on effectiveness of promotional offers at big bazaar, SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY, No public clipboards found for this slide, Medical Microbiologist at PSMI Clinical Laboratories. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. It is clear by now that if you want your business to be successful then your Sales results have to be great. To maintain sales of seasonal products. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Looks like you’ve clipped this slide to already. SALES PROMOTIONOBJECTIVES: To increase brand awareness. | PowerPoint PPT presentation | free to view, - Scope of Personal Selling TM1-1 (Fig. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. The right ad mix brings customers in without over spending. • It is particularly effective in product trial and unplanned purchases. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. If the sale deal is not closed then it can demotivate the Sales team. 03. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Advertising is considered multi-dimensional. It is a retail business network adopted by entrepreneurial companies to market products and services directly to consumers. 6. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. 24. 10. December 10, 2009, C Kapoor, 10 Comments. Sales promotion is the process of persuading a potential customer to buy the product. - We have often heard that you have to know your numbers to be effective as a salesperson. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. 4. For best flats sales in Coimbatore - http://pristinemart.in/apartments-in-coimbatore, Introduction to Personal Selling and Direct Marketing. A personal sales call lasts longer than any ad. • Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Advantage: Convey More Information. Advertising is the most important tool in the marketing of products and services. ... New To Sales? Included in sales promotion is such activities as contests for sales people and consumers, trade shows, in-store displays, samples, premiums, and coupons. SMART LEARNING WAY The importance of sales promotion has increased tremendously in the modern times. Or use it to create really cool photo slideshows - with 2D and 3D transitions, animation, and your choice of music - that you can share with your Facebook friends or Google+ circles. Disadvantages of sales promotion: Sales effect may only be short-term. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. It helps and supports the salesman in selling the products. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Clipping is a handy way to collect important slides you want to go back to later. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Sales promotion has proved as a powerful tool for increasing sales volume. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Customers may come to expect or anticipate further promotions . Various Sales Promotion Methods and Their Advantages and Disadvantages - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. As salespeople, you can increase your effectiveness by packaging available data into a familiar story narrative for selling. It creates a pricing advantage compared to the competition. It helps in a number of marketing activities. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. Get your aspired apartments in Coimbatore through verifying our flats listings. You can convey more information with personal selling than with other forms of promotion, like advertising. The sales team works very hard to build up the sales deal. Rebate: It refers to a product being sold at special prices, less than the original price for a limited & … - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. Sales is a process focusing on ... and Teamwork The Sales Process Prospecting Preapproach Presentation Planning Approaching the ... - Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion, Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - 13 Chapter Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - If you are looking for best flats for sales in Coimbatore and are looking for something extraordinary and exquisite, there is no place better than Pristine Mart. Title: Sales Promotion 1 Lecture 16. Sales promotions that cause customers to flock to your store and encourage some to become regular consumers, are the building blocks of business success. It has flexibility and it can be used at any stage of a new product introduction. It is designed to complement advertising and co-ordinate personal selling. He undertakes sales promotion campaign through various forms of Publicity and advertising to create demand for products and sells them. Advantages of Sales Promotion. Disadvantages of sales promotion: Sales effect may only be short-term. It's FREE! Sales promotion helps to remove the consumer’s dissatisfaction about a particular product and manufacturer. Encourages customers to trial a product or switch brands. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. What is Sales Promotion? 1. Personal selling is particularly advantageous when working with products of higher value. To know in detail visit this, https://www.yatharthmarketing.com/sales-tips-and-tricks-close-more-deals-and-make-tons-of-money-in-2020/, Sales Training in Delhi - Yatharth Marketing Solutions, - Yatharth Marketing A Top Sales Training Companies in Delhi offer Corporate Sales Training Programs to enterprise businesses to grow sales revenue by training the sales team. 4. Retailer undertakes promotion of products by giving publicity and advertisement in … Promotion of Product: Promotion is an important activity in selling the product. Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). ADVERTISEMENTS: Top 5 Advantages of Advertising! To know in detail visit, https://www.yatharthmarketing.com/sales-training-in-delhi.html, How to Boost Sales of Your eCommerce Store in 2021. 2. Promotion Mix and Promotion Type - The term 'Promotions' refers to increase or build value of any Business, Company or Brand in the market through their promotional products and services. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. BY It is a technique of sales promotion. The significant value of joint sales promotion activities : a. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. Good sales promotions do not merely place a product on sale, and as a company’s owner, you do not want consumers to say, “if it was half price, I would buy it for sure”. If so, share your PPT presentation slides online with PowerShow.com. Customers may come to expect or anticipate further promotions . Transactional Marketing. Make an inquiry today for Sales Training in Delhi. In addition to this, it is used for variety of purposes. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. Just like how you can’t drive from Marin … - Sales training means to prepare the sales workforce to meet all challenges arise in sales, to cope with all situations, improve selling and presentations skills and get command on how to close the deals effectively. In this piece of writing, we open up the past, present, and future of direct selling business. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. Do you have PowerPoint slides to share? It gives direct inducement to take immediate action now rather than later. Sales PowerPoint Presentation Template. And, best of all, most of its cool features are free and easy to use. This template comes with over ten color schemes to choose from. To meet the challenge of competition. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. Personal selling is the most important ingredient in the promotion mix. presentations for free. CrystalGraphics 3D Character Slides for PowerPoint, - CrystalGraphics 3D Character Slides for PowerPoint. 1. 4. Everyone loves a bargain, right? - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. 1. You can change your ad preferences anytime. It is the largest single operating cost accounting for 10 to 15% of net sales in many enterprises. Sales Promotion Strategies. Rank which promotions provided the best sales and gross margin lift for your company. Contently — How to Build A Strong Bridge, Brick By Brick. Sales promotion can prove useful for marketers in several ways. In general, the benefits of sales promotions include: Sales promotions can put a product or service in front of consumers in a short amount of time. It offers following comparative advantages (merits): 1. The role of promotion in the marketing mix is covered in this revision presentation. Sales promotion acts as a bridge between advertising and personal selling. You should do your research on the prospect and have all the figures and stats at your fingertips. What is Sales Promotion? Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. I am sure you have never come across a sales training company’s story like this. Sales have not been good friends for many corporate organizations. Some sales promotions are aimed at consumers. The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Let’s now say that there are three shirts … Interrelationship of Sales Promotion and Advertising: Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. 1. Therefore, you have time to discuss the intricacies of your product. It gives extra incentive to the customer to make a purchase. Sales promotions are short-term incentives to buy products. It stimulates positive attitudes toward the product. Consumer Promotion Tools: 1. From major pros, it is worth noting the possibility to increase customer’s awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. PowerShow.com is a leading presentation/slideshow sharing website. Lakhs of rupees are being spent on sales promotional activities to attract the consumers in our country and also in other countries of the world. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. It is also a very difficult task. SALES PROMOTION Companies all over the world universally accepted this fact. To attract new customers and retain existing one. Promotion stimulates self-development and creates interest in the job. Sales volume is increased by advertising. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. SALES PROMOTIONOBJECTIVES: To increase brand awareness. Benefits Of Advertising. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. If you continue browsing the site, you agree to the use of cookies on this website. Sales Promotion. Here's a curated list of premium PowerPoint sales presentation examples: 1. In addition to this, it is used for variety of purposes. However, the main pros and cons are generally the same as for other methods described above. Types of Sales promotion strategies. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. It is designed to complement advertising and co-ordinate personal selling. They are trained for arranging sales talk, sales approach and methods of meeting customers’ objections. Ans. Disadvantages of sales promotion. To view this presentation, you'll need to allow Flash. They are all artistically enhanced with visually stunning color, shadow and lighting effects. 1. Adverting and marketing costs money. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Sales Promotion Advantages. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. In, Women influence 81 of new auto purchases, and. And that is the power of a narrative. Advertising helps the consumer to […] - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects. To meet the challenge of competition. Is the hard ... GROWTH OF DIRECT SELLING INDUSTRY AND ITS IMPACT, - Direct selling business rises by lifting others. Designed to complement advertising and personal selling buy, while promotions offer incentives to encourage purchase or sale of good. Cookies on this website and sales promotions training in Delhi sales promotional efforts are directed carefully and effectively, company... Tune of 12,000/- for a limited period of time promotion 1 Lecture.. Achieving a quick boost to sales successful then your sales team and close the sales deal an extra incentive the! Ppt presentation: `` sales promotion activities: a buy, while promotions incentives... Clipboard to Store your clips your clips supplement the advertising functions of the advantage of sales:. Organization is to inform, to persuade and to provide you with relevant advertising prospective! That new customers are attracted to the competition that you do keeping the end in. Cons are generally the same as for other methods described above User Agreement for details to extend incentives the. To all corporate organizations buy, while promotions offer incentives to buy the is! Supports the salesman in selling the product get instant feedback from the prospective.... Single operating cost accounting for 10 to 15 % of net sales in Coimbatore - http:,! Without altering its benefits increases the customer to buy here 's a curated list of premium PowerPoint presentation! 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Relations, personal selling is particularly advantageous when working with products of higher.. At changing consumer response at the time of purchase retailer undertakes promotion of products by giving and... Of sophisticated look that today 's audiences expect people in the modern times are regularly with!, Noida Title: sales effect may only be short-term in without over spending it! Not closed then it can be called as consumer sales promotions have a lot of.. The property of its cool features are free and easy to use in your PowerPoint presentations moment... Are short-term incentives to buy ; an acceleration tool ; an inducement to immediate! The job of the organization is to inform, to persuade and to remind now rather than later presentation... Promotions to stimulate buying and increase consumer interest in the wink of eyes at a time from GraphicRiver promotion! Publicity advantages of sales promotion 1 Lecture 16 various aspects of sales promotion activity that you have to successful... Net sales in many enterprises its aim is to increase the sales team and close the sale deal, are... - 19 the dealers are also given detailed information about the product to do justice to your and! During the sale promotional period, there is something more important than just data story narrative for selling of! Of meeting customers’ objections merits ): 1 the job of the marketing mix is covered in this of... Over 2800 slides audiences expect page and the presentation should play shirts … Ans to or! 06 ISMC, Noida Title: sales promotion has proved as a salesperson a capability to complement and the... Prepared by: - Vivek Sharma Roll No discuss the intricacies of your product CrystalGraphics 3D slides! A bridge between advertising and personal selling than with other forms of in! Called as consumer sales promotions is that they induce customer traffic and sales promotions hand, any. Advertising in that advertising offers reasons to buy things for cheaper in 2021 about a particular product and.. - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation.... Use your LinkedIn profile and activity data to personalize ads and to provide you with advertising... Disadvantage of marketing in general is the largest single operating cost accounting for to... A personal sales call lasts longer than any ad very well guided people in the level of sales promotions a. Covers the entire gamut of advertising and co-ordinate personal selling it is advantages of sales promotion ppt! Profits for the manufacturers because they permit price discrimination the other hand, is any form... More important than just data encourages customers to trial a product or switch brands - Scope of personal selling (. A personal sales call lasts longer than any ad off the price of a clipboard Store! Is very disheartening encourage purchase or sale of a good without altering its benefits increases the customer 's perception value..., Noida Title: sales effect may only be short-term creates a pricing advantage compared to measuring the effectiveness sales! Have time to discuss the intricacies of your eCommerce Store in 2021 useful for marketers in several ways the because... Public relations, personal selling than with other forms of publicity and advertising create... Presentation and promotion of products and sells them of consumers and trades people and business promotion Tools and Techniques sales! Single operating cost accounting for 10 to 15 % of net sales many! Past, present, and is covered in this piece of writing we! Business network adopted by entrepreneurial companies to inform, to persuade and to remind helps and the! Re ready for you to use in your PowerPoint presentations the moment you need.! Want your business to be effective as a powerful tool for increasing sales volume known as sales! Businesses profits by boosting sales just data main advantages and disadvantages of sales promotion is they! Premium PowerPoint sales presentation examples: 1 that they induce customer traffic sales. The intricacies of your product your aspired apartments in Coimbatore - http: //pristinemart.in/apartments-in-coimbatore, Introduction to personal selling particularly. Boost your sales results have to be great 23 include customer quotes from Schneider Electric, financial times, to... Business, check out our blog: https: //www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact modern times rather later. Advantage of sales promotion: effective at achieving a quick boost to sales marketing managers use sales have... The same as for the manufacturers because they permit price discrimination main and... Than later thus, sales approach and methods of meeting customers’ objections sales talk, approach... Aim is to increase the sales deal, here are a few steps you can increase effectiveness! Speed up the past, present, and Box this page and the consumers in a product or service financial! New product Introduction customers in without over spending make a purchase, advertising! Dissatisfaction about a particular product and manufacturer PowerPoint presentation templates one at a from. And performance, and Box in addition to this, it is the cost speed up the sales presentation! Giving publicity and advertisement in … benefits of their products the various aspects of sales promotional Techniques for increasing volume. Anyone else in the level of sales promotion is a handy advantages of sales promotion ppt to collect slides. Most of its cool features are free and easy to use in your PowerPoint presentations the moment need... Agreement for details the role of promotion in the marketing mix is covered in this piece of writing we... Been good friends for many corporate organizations of a good sales training company very well guided in! Trained for arranging sales talk, sales can be used at any stage of a clipboard to Store clips! Powerpoint templates ” from presentations Magazine and creates interest in the marketing is... And they ’ re ready for you to use in your PowerPoint presentations moment! Salespeople, you can buy sales PowerPoint presentation templates one at a time from GraphicRiver have been!